Want to give your Instagram performance a boost?
Instagram chief Adam Mosseri recently shared a couple of small but useful tips. They’re not magic tricks that will skyrocket your reach overnight, but they could make a difference if you work them into your process.
Tip 1: Try Meta’s “Edits” app
Mosseri revealed that videos created in Meta’s new Edits app are currently getting a slight reach boost when posted on Instagram.
“For now, Edits does help a little bit with reach. It’s not going to be something that’s around forever. Don’t just use Edits to try to push through content — we can check for that. But we are trying to bootstrap the app, and we’ve found that predicting whether you’ll tap on the Edits button is something we can add to ranking. That way, we can show more of this kind of content to people who are interested in it — and in the app itself.”
Translation: Instagram wants more people to discover Edits, so right now, content made in the app gets a slight algorithm nudge. With new features rolling out regularly, it’s worth experimenting with, even beyond the reach boost.
Read More: Instagram’s Testing a Cool New Way to Show Off Your Interests
Tip 2: Your viewing habits don’t affect your reach
Mosseri also addressed a common myth — that to grow your reach, you need to engage with content in your own niche.
“One myth I learned recently about Instagram is that you have to interact with similar content to the content you create to maximize your reach. That is definitely not the case. It’s great to interact with people in your comments and with your followers in general, but what you decide to consume is not going to affect who you reach with your content.”
So, while connecting with people in your niche can help them discover your profile and potentially engage with your posts, Instagram’s algorithm doesn’t directly link what you watch, like, or comment on to your post distribution.
As Mosseri summed it up:
“Feel free to engage with the content that you love, then try to create content that your followers love.”
The takeaway:
- Using Edits right now can give your videos a small reach advantage.
- You don’t have to stick to your niche when consuming content — focus instead on creating posts that resonate with your audience.
Small tweaks, but they could help refine your Instagram strategy.
Read More: Instagram Officially Launches Reposts, Friend Map & More Features
FAQs
1. Does using Meta’s “Edits” app boost Instagram reach?
Yes, for now. Adam Mosseri confirmed that videos made in Edits get a small reach boost on Instagram as part of Meta’s push to promote the app. This may not be a permanent feature.
2. Will my Instagram reach drop if I watch or like unrelated content?
No. Instagram’s algorithm doesn’t use your viewing habits to decide who sees your posts. Your reach is determined by how your content performs, not what you consume.
3. Is it still worth engaging with people in my niche?
Yes — but for networking, not for the algorithm. Interacting with similar creators can increase their awareness of your profile, potentially leading to more engagement; however, it won’t directly boost your reach.
4. What is Meta’s “Edits” app used for?
Edits is a new video editing app from Meta that lets creators produce and customize videos before sharing them to Instagram or other platforms. Instagram is currently encouraging its use with a slight reach advantage.
5. Will the reach boost for “Edits” videos last forever?
Probably not. Mosseri has said this is a temporary measure to help launch the app. Instagram may remove the boost once Edits gains enough users.
