It’s hard to understand why anyone would need this, or why Meta thinks it’s a good idea. But here we are — Instagram is now testing AI-generated comments, meaning you won’t even need to come up with your thoughts before replying to a post.
As shown in this example by app researcher Jonah Manzano, some users have noticed a small “pencil with a star” icon next to the comment box. When tapped, it offers a list of suggested comments based on the post you’re viewing.
So, in other words, you don’t need to think of something original to say—Meta’s AI can do it for you.
And that’s not all. Meta is also working on AI-driven bot versions of users, designed to engage with others using preset personality traits and responses.
More AI-generated interactions—just what social media needed, right?
It’s unclear why platforms believe that making conversations feel less human will improve engagement.
But considering LinkedIn already offers AI-powered comments and Gmail has suggested replies, this move isn’t entirely surprising.
The difference is that Instagram’s AI-generated comments are more tailored to specific posts, which could make them feel slightly more relevant.
Still, no matter how well they fit, they’re not real interactions. They lack a personal touch and the essence of actual social engagement.
So why is Meta pushing AI-generated content so aggressively?
The goal seems to be boosting engagement. Meta is also reportedly testing AI-driven bot profiles that can comment and interact across its apps.
The idea is that when someone posts, they’ll receive instant responses — potentially hundreds — thanks to these bots.
If more people see engagement in their posts, they may feel encouraged to participate more, leading to a snowball effect of activity.
If Meta ensures that only real human interactions influence its algorithm, this could increase overall engagement while keeping top-quality content visible.
Average posts would still receive automated comments, giving creators that quick dopamine boost.
But do people want this? Would you enjoy scrolling through AI-written responses on your posts? Would it feel as rewarding if you knew half the comments weren’t from real people?
Most users will likely choose to overlook this and focus on the engagement boost instead. The psychological effect of receiving more interactions might be enough to keep people hooked.
So maybe, from a business perspective, this makes sense for Meta. But it’s hard to see why users would willingly post generic, AI-written comments.
Then again, if enough people go along with it — and bot interactions become a normal part of social media — this could be the future. A mix of human and AI-generated activity designed to make platforms feel more alive, even if some of it isn’t real.
What do you think? Would you be okay with AI interacting on your behalf? Or is this just another step toward making online conversations feel hollow?
FAQs
1. Can Instagram detect AI-generated content?
Yes, Instagram can detect AI-generated content using advanced algorithms and content moderation tools.
2. How to avoid AI detection on Instagram?
Use high-quality, human-like content, make edits to AI-generated images, and add personal touches to captions and visuals.
3. Can you post AI-generated art on Instagram?
Yes, you can post AI-generated art, but it’s best to disclose it to maintain transparency with your audience.
4. Can AI create Instagram posts?
Yes, AI can generate Instagram captions, images, and even full post designs using various AI tools.
5. How to do the AI effect on Instagram?
Use Instagram’s built-in AI filters or third-party AI-powered editing apps to enhance your photos and videos.
